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Distribution of Multimedia Courseware

Discussion Topics

• Technique and Methods for multimedia application distribution
• Marketing strategy

Distribution Technique & Methods

• squeezing large amount of files and data into small capacity storage is a waste of effort and resources
• Therefore, high capacity storage media, then are needed for multimedia courseware distribution. The available possibilities are:
• magneto-optical disks (CDROM/DVD/Bluray)
• Flash storage (pendrive)
• Networks (cloud storage)

Konsep cloud
-storan
-install software

What are the advantages of distributing using :

• magneto-optical disks (CDROM / DVD / Bluray)
• portable to anyware
• flash storage
•  suatu masa nanti akan terhapus
• networks
• boleh dicapai di mana
• tetapi jika tiada talian Internet, data tidak dapat dicapai

Marketing Strategy

• How to market?
• Where to start?
• What to be considered?
• After sales?
• Target - price, product, place and promoter

 Marketing Strategy

• Understand the customer
• Analyze Market
• Analyze Competition
• Research Distribution
• Define Marketing Mix
• Financial Analysis
• Review & Revise

Social Media Marketing

• Multi way (brand <> customer, customer <> customer)
• Participating
• User generated

Traditional Marketing

• One way (brand to customer)
• Push and interrupt
• Brand generated